CRM : Moving Beyond Technology to Realize Real Returns
Best Practices, LLC have profiled several companies to study their CRM programs. Results published by Newswire show that leading companies with successful CRM initiatives use specific strategies and tactics to mitigate the risks of organizational change associated with CRM implementations.
"The real value drivers of successful CRM initiatives starts with an awareness and appreciation for the softer organizational issues and then employing proven best-practices to effectively manage both technology and people," said Jonathan Tanz, the director of research at Best Practices, LLC.
The study states too that 70% of CRM initiatives that lag during a project up-tick make troubles for the company moving forward. However the study show that one of the successful CRM solutions is the use of Training To Manage Organizational Lethargy.
